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Postgraduate Programme

MSc Marketing

A flagship postgraduate programme in marketing.

School
School of Business & Management
Duration
1 year full-time · 2 years part-time
Delivery mode
Hybrid

Course overview

The MSc Marketing is the flagship postgraduate programme of the Department of Marketing. It combines advanced theory, applied research and industry-relevant practice, preparing graduates for leadership roles in marketing across research, industry and public service.

Learning outcomes

By completing this programme, students will be able to:

  • 01Master advanced concepts and methods in marketing.
  • 02Design, execute and communicate an original piece of applied research or professional practice.
  • 03Apply responsible, ethical and evidence-based judgement to real-world challenges.
  • 04Lead multidisciplinary teams delivering complex, AI-native projects.

Entry requirements

  • 01A good undergraduate degree (2:1 or international equivalent) in a related discipline, or equivalent professional experience.

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