Postgraduate
MSc Business Administration
A flagship postgraduate programme in business administration.
- Duration
- 1 year full-time · 2 years part-time
- Delivery
- Hybrid
Postgraduate Programme
MSc Marketing & Analytics
A flagship postgraduate programme in marketing & analytics.
- School
- School of Business & Management
- Duration
- 1 year full-time · 2 years part-time
- Delivery mode
- Hybrid
Course overview
The MSc Marketing & Analytics is the flagship postgraduate programme of the Department of Marketing & Analytics. It combines advanced theory, applied research and industry-relevant practice, preparing graduates for leadership roles in marketing & analytics across research, industry and public service.
Learning outcomes
By completing this programme, students will be able to:
- 01Master advanced concepts and methods in marketing & analytics.
- 02Design, execute and communicate an original piece of applied research or professional practice.
- 03Apply responsible, ethical and evidence-based judgement to real-world challenges.
- 04Lead multidisciplinary teams delivering complex, AI-native projects.
Entry requirements
- 01A good undergraduate degree (2:1 or international equivalent) in a related discipline, or equivalent professional experience.
Related programmes
Postgraduate
MSc Finance
A flagship postgraduate programme in finance.
- Duration
- 1 year full-time · 2 years part-time
- Delivery
- Hybrid
Postgraduate
MSc Marketing
A flagship postgraduate programme in marketing.
- Duration
- 1 year full-time · 2 years part-time
- Delivery
- Hybrid